Backlink and Citation Agent Brief
This brief is for the person helping with external SEO authority, citations and backlinks.
Goal
Build trustworthy external mentions and backlinks for StressManagement.com.au without spam, fake reviews, low-quality link farms or exaggerated health claims.
Main pages to promote
- https://www.stressmanagement.com.au/stress-management-guide.php
- https://www.stressmanagement.com.au/workplace-stress-management-guide.php
- https://www.stressmanagement.com.au/burnout-prevention-guide.php
- https://www.stressmanagement.com.au/free-stress-tools.php
- https://www.stressmanagement.com.au/stress-management-seminar.php
- https://www.stressmanagement.com.au/locations/australia/perth/stress-management.php
- https://www.stressmanagement.com.au/contact.php
Priority targets
- Google Business Profile for seminar/training enquiries, if a suitable address/service-area setup is available.
- Bing Places.
- Australian business directories.
- Workplace training and corporate wellbeing directories.
- Local city business directories for Perth, Sydney, Melbourne and Brisbane first.
- Relevant mental health, wellbeing, workplace safety and stress education resource pages.
- LinkedIn company page and posts linking to the new guides/tools.
- YouTube short educational videos that link back to the guides.
- AccessPositive.com.au articles linking naturally to the guides and tools.
- Careful cross-links from related owned sites only where context is natural.
Wording rules
- Say “stress-management education may support relaxation, coping, focus and self-awareness.”
- Do not claim cure, treatment, diagnosis or guaranteed health outcomes.
- Do not present the site as emergency, crisis, medical, psychological or counselling care.
- Use the contact form URL instead of public email addresses.
Weekly reporting
Send a list of: website contacted, URL, contact method, status, link acquired, page linked to, anchor text, cost if any, and notes.